The Kochi-based Urogulf Direct Infosolutions Pvt Ltd has launched an information service called ‘Moooble' that acts as a search engine in mobile phones to access information through SMS.

The facility can be used as a telephone directory on mobile phones. Customers can use it to get any product or service at their doorstep. Besides, they can spot their requirements easily and collect actual information regarding companies and services while traveling Organisations can register their SMS ID with the number 56070, that acts as an entrance to access the e-mail ID, Web address, telephone number, and address, to track the effect of advertisements and can also provide details such as product features and the kind of services offered by those organizations.

Urogulf plans to extend the service across the country by the end of this year and also launch it on a global scale by January 2011.